What I learned @ #WPRF2016


A few days ago, I had the pleasure of attending the World Public Relations Forum (WPRF), one of the largest global gatherings of the greatest PR minds. The event was hosted in my hometown of Toronto and it was the conference’s North American debut, so I had to go! I was also invited to present my research findings on social sharing, viral content and word of mouth, a huge honour that I’m still buzzing about. For more details about my speech, check out my weekly #WPRFviral mini-series.

The three day PR expo was packed with useful tips, tricks and information from a brilliant lineup of speakers. I also learned a lot from chatting with other delegates. I’d like to share some of these key learning takeaways with you. This advice is useful for every industry, not just public relations. I hope that you can use these tips to grow your business, improve your cross-cultural communication methods and inspire that “AHA!” moment you’ve been waiting for.

#WPRFviral series: An introduction


This weekend I’m speaking at the World Public Relations Forum, one of the largest global gatherings of PR professionals. I’m thrilled to present my findings on three topics I’m immensely passionate about: social sharing, word of mouth and viral content. During the presentation, I will demystify how to create an effective social media strategy and engaging content for your organization, client or brand. It is my hope that this information will help your business and truly change the world.


The forum’s theme, Communication  Across Cultures is not only integral to the advancement of the PR profession, it is also necessary for the overall progression of society as a whole. The media landscape is changing, distrust in institutions is rampant and it has never been more important to develop trustworthy and authentic content to reach audiences in the convoluted and noisy digital landscape.


Tune in every week as I publish a #WPRFviral blog post with more insight on how brands can create shareable content with the potential to go viral. Have you ever wondered why certain information gets shared viciously while other messages barely engage anyone? What makes content go viral? Why do people share online?

G for Gelato Sweet Summer Splash


There’s nothing like ice cold gelato to help you cool off on a hot summer’s day! I’m so happy to be celebrating the launch of summer in the 6ix at G for Gelato’s Sweet Summer Splash party. Join me on Sunday June 19 (noon to 5 p.m.) at 75 Jarvis St. because if you haven’t tried their gelato, pizza and desserts… you’re in for a treat!

Making waves


Cheers to the creative minds, disruptive companies and entrepreneurs that think outside the box and shake things up. Let’s make waves today! #HoneyPR

Don’t just stand there, improvise!

Spring is almost here and we’re over three months into 2016. What are your goals for the year? Are you still on track to achieve them? This is a good time to check-in, re-evaluate and adjust your action plan to get the best results. This year I’m striving to become a better leader. While perusing the ‘books with the word boss in them’ section at Indigo, I stumbled upon Tina Fey’s Bossypants


The comedian, Saturday Night Live writer, producer and actress is an inspiration and a leadership role model. I’ll spare you the tedious book review, barring one noteworthy section: The rules of improvisation that will change your life and reduce belly fat.


Sadly improv won’t reduce belly fat, however it can boost your life. This book made me realize that some of my best ideas were the byproduct of fun, exploration and experimentation. If you want to generate more brilliant ideas, it’s worthwhile to look into improv training.

The Artist Project Early Access Preview

Last night I had the pleasure of attending The Artist Project early access preview and opening party with my friend and colleague Steven Hellmann.


As we arrived, we were enveloped in an immersive mix of music, food, drinks and thought-provoking art.

Muskoka’s hidden ice skating trail

As a born and bred Torontonian this city holds a special place in my heart. I love the bustle of its busy streets, the buzz of its culture and the glitz of its nightlife. As obsessed as I am with my hometown, I also mourn its lack of green space. It’s tragic how difficult it can be to connect with nature in this concrete jungle. When the rare opportunity to escape the city comes up, I often relish it. Last weekend I crossed something off of my bucket list that I’ve been meaning to do for awhile. I visited the mythical Muskoka ice skating trail at Arrowhead Provincial Park.

Lamesa Filipino Kitchen


Lamesa Filipino Kitchen is a must-try if you’re in the Queen and Bathurst area. I’ve never had Filipino food before, but I will definitely have it again. This cute little spot has a cozy and intimate ambiance. I’d come back here for date night, with a close group of friends or for a casual business meeting. My favourite thing about this place is the staff. I love when people are passionate about what they do. It’s infectious. Our server explained the menu in detail, gave us his recommendations and then explained each dish thoroughly as it came out. What a treat!

How to: Homemade sushi


A friend of mine taught me how to make homemade sushi this weekend and it was so good that I had to share it with you. It’s also super easy to make! First we stopped by our local Korean/Japanese grocery store to pick up all the ingredients. We tried three different rolls: California, Philadelphia and our own tropical maki creation. You can get really creative and have fun without following a recipe. Check these instructions to learn how to roll.

California rolls: Crab, cucumber, avocado and tobiko (flying fish roe)

Philadelphia rolls: Cream cheese, smoked salmon, cucumber

Tropical maki: Pineapple, shrimp, cucumber + coconut shavings, sesame seeds & mint leaf garnish

Bon appetit