Tag Archives: marketing

#WPRFviral series: An introduction

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This weekend I’m speaking at the World Public Relations Forum, one of the largest global gatherings of PR professionals. I’m thrilled to present my findings on three topics I’m immensely passionate about: social sharing, word of mouth and viral content. During the presentation, I will demystify how to create an effective social media strategy and engaging content for your organization, client or brand. It is my hope that this information will help your business and truly change the world.

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The forum’s theme, Communication  Across Cultures is not only integral to the advancement of the PR profession, it is also necessary for the overall progression of society as a whole. The media landscape is changing, distrust in institutions is rampant and it has never been more important to develop trustworthy and authentic content to reach audiences in the convoluted and noisy digital landscape.

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Tune in every week as I publish a #WPRFviral blog post with more insight on how brands can create shareable content with the potential to go viral. Have you ever wondered why certain information gets shared viciously while other messages barely engage anyone? What makes content go viral? Why do people share online?

Don’t just stand there, improvise!

Spring is almost here and we’re over three months into 2016. What are your goals for the year? Are you still on track to achieve them? This is a good time to check-in, re-evaluate and adjust your action plan to get the best results. This year I’m striving to become a better leader. While perusing the ‘books with the word boss in them’ section at Indigo, I stumbled upon Tina Fey’s Bossypants

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The comedian, Saturday Night Live writer, producer and actress is an inspiration and a leadership role model. I’ll spare you the tedious book review, barring one noteworthy section: The rules of improvisation that will change your life and reduce belly fat.

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Sadly improv won’t reduce belly fat, however it can boost your life. This book made me realize that some of my best ideas were the byproduct of fun, exploration and experimentation. If you want to generate more brilliant ideas, it’s worthwhile to look into improv training.