Welcome back to #WPRF viral: a look into how to create shareable content with the potential to go viral. Tune in for valuable information on how you can engage your audience. Want to make your brand stand out in the noisy online world? Every industry can learn to leverage word of mouth and social sharing to spread ideas. It’s important for all of us to determine why audiences share in order to communicate more efficiently and effectively.
Have you ever wondered why certain information gets shared viciously while other messages barely engage anyone? What makes content go viral? Why do people share online?
A few days ago, I had the pleasure of attending the World Public Relations Forum (WPRF), one of the largest global gatherings of the greatest PR minds. The event was hosted in my hometown of Toronto and it was the conference’s North American debut, so I had to go! I was also invited to present my research findings on social sharing, viral content and word of mouth, a huge honour that I’m still buzzing about. For more details about my speech, check out my weekly #WPRFviral mini-series.
The three day PR expo was packed with useful tips, tricks and information from a brilliant lineup of speakers. I also learned a lot from chatting with other delegates. I’d like to share some of these key learning takeaways with you. This advice is useful for every industry, not just public relations. I hope that you can use these tips to grow your business, improve your cross-cultural communication methods and inspire that “AHA!” moment you’ve been waiting for.
— Judy Gombita (@jgombita) May 31, 2016